Ready, Set, Action! Participate in the MyPlate Video Challenge

September 30, 2011

in Food News

By Jin Ju Wilder

I was fortunate enough to join Agriculture Secretary Tom Vilsack and other local leaders and nutrition advocates in Sacramento on September 26.

Tom Vilsack

Secretary Vilsack launched the first of seven themed messages in support of the MyPlate food icon at Farm Fresh to You, a California producer, and at a roundtable discussion later in the day.

The first themed message is Make Half Your Plate Fruits and Vegetables, and you can show your enthusiasm by participating in the MyPlate Fruits and Veggies Video Challenge. USDA is encouraging all individuals and teams to submit inspiring and instructive videos that provide innovative, easy, and practical tips on how to Make Half Your Plate Fruits and Vegetables.

“By tapping into American creativity we can help families focus on healthier food choices,” said Vilsack. “America’s abundant and nutritious food supply is one of the most affordable in the world, and increasing our consumption of fruits and vegetables will go a long way toward reversing overweight and obesity, not only for children but for all Americans.”

The video challenge supports First Lady Michelle Obama’s Let’s Move! initiative, which is dedicated to solving the challenge of childhood obesity. The videos can be songs, skits, or how-to instructions, as long as they include useful information on how to add more fruits and vegetables to the diet on a budget. For more information on how to submit your video, check the Video Challenge website. We hope to see yours when they announce the winners in December!

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